Meet the Designer

M E E T   T H E   D E S I G N E R

"Be who you are, and say what you feel because those who mind don't matter, and those who matter don't mind."

— D R .   S E U S S


 My name is Lynél. I'm a creative, travel-obsessed yogi and proud owner of Salted Studio.

My passion is design and creativity.

Salted Studio is a vision that I finally took the plunge into making a reality.

Let me give you a little bit of background. I studied Information Design at the University of Pretoria, where I graduated and was ready to take on the design industry. I've worked in a few different directions ranging from web, branding and packaging design. At the start of my career, I worked for a company that specialised in web design. While I was there, I was fortunate to learn from a very talented team; this also sparked my interest in the world of pixels. From there, I went on to work at a company that specialised in wine export. Here I gained my passion for wine label design in particular. Branding has always been my favourite; I love to create designs that give your business its voice.


Four years ago, I decided to take the leap and start my own creative business. This is where Salted Studio was born.

,W H Y   T H E   N A M E   S A L T E D ?

Well, personally, I have a strong connection with the ocean. It is the one place in the world that grounds me and brings me back to earth; it is where I am in my most peaceful. This is what Salted Studio means to me. Deciding to take the leap of faith to start my own company is quite daunting, but for me, it felt like the most natural process.

Salted Studio is my creative haven, my place of peace.